October 26, 2021
Brian Goldner, who led transformation a Hasbro, dies at 58

Brian Goldner, who led transformation a Hasbro, dies at 58

NEW YORK — Brian Goldner, who as CEO and chairman spearheaded Hasbro’s transformation from a toy firm to an leisure pressure, has died. He was 58.

The announcement Tuesday got here two days after the Pawtucket, Rhode Island, firm stated Goldner was taking a medical go away of absence.

Hasbro didn’t give a reason behind loss of life, however Goldner disclosed in August 2020 that he had been present process remedy for most cancers since 2014.

Goldner, who joined Hasbro in 2000, served because the CEO of Hasbro Inc. since 2008, and as chairman since Might 2015.

Underneath his stewardship, Hasbro expanded past toys and video games into tv, films, digital gaming and different areas. That technique culminated with the 2019 acquisition Leisure One Ltd., a British leisure firm that produces “Peppa Pig,” “PJ Masks” and different animated reveals for preschoolers.

Goldner additionally served on the board of ViacomCBS.

Marc Rosenberg, a toy guide who intently labored intently with Goldner as a advertising and marketing government at Hasbro 15 years in the past, stated that Goldner was at all times excited about telling a story about toys and went to the archives to tug out such manufacturers as My Little Pony, Transformers and the Littlest Pet Store.

“His idea was to take brands that had been sitting dormant and reimagine them,” he said. “He always said you have to have a story arc, whether it is toys or movies.”

When Hasbro introduced Goldner’s medical go away, it stated that Wealthy Stoddart, most lately the lead unbiased director of the corporate’s board, had been appointed as interim CEO. Stoddart was beforehand CEO at advertising and marketing firm InnerWorkings Inc. and Leo Burnett Worldwide. He has served on Hasbro’s board since 2014.

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Observe Anne D’Innocenzio: http://twitter.com/ADInnocenzio

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This story has been up to date to appropriate a reference to a Hasbro model. It is the Littlest Pet Shot, not the Tiniest Pet Store.



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