June 1, 2023
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Macau casinos deal themselves a tough hand with big non-gaming investment pledges

HONG KONG – As casinos in Macau start new licenses to function on the planet’s greatest playing hub on Jan. 1, the stakes are excessive on whether or not they may be capable of efficiently ship on a authorities mandate to diversify away from their cash-cow: playing.

For the final 20 years, Sands China, Wynn Macau, MGM China, Galaxy Leisure, and SJM Holdings, have raked in billions of {dollars} from their casinos within the Chinese language particular administrative area, turning the as soon as sleepy fishing village into a glitzy boomtown.

However their 10-year, shortened contracts come at a time when COVID-19 restrictions have decimated Macau’s playing revenues, with 2022 the worst annual efficiency on document. Business internet debt is surging and operators face a new period of presidency oversight and management over their operations.

The latest easing of coronavirus restrictions in mainland China and Macau in December has additionally resulted in a wave of infections throughout the town, together with many workers.


Casinos have dedicated to investing a complete of $15 billion within the coming decade, 90% of which have to be spent on non-gaming.

However operators will discover it onerous to monetise their non-gaming ventures given their poor monitor document since 2001, when the previous Portuguese colony first liberalized the business, executives and analysts mentioned.

Non-gaming revenues, which averaged round 5% of general gaming revenues pre-COVID, should develop to greater than 30% within the subsequent decade, mentioned Ben Lee, founding father of Macau gaming consultancy IGamiX.

“For the past 20 years, none of the operators have managed to establish any significant progress in non-gaming.”

“Contrary to the vaunted Las Vegas model, non-gaming in Asia does not carry the same profit margin as spending behavior is quite different over here,” Lee mentioned, whereas including that Galaxy, Melco and Sands had been prone to fare higher at diversifying primarily based on their monitor document and administration workforce.

Macau’s guests have historically been male gamblers aged 30 and older, however extra younger households and girls have began visiting in recent times.

Macau, a densely packed territory situated on China’s southern coast, is the one place within the nation the place playing in casinos is authorized.

In December, following the formal awarding of their contracts, casinos unveiled non-gaming plans together with indoor waterparks, well being and wellness centres, artwork exhibitions and a giant backyard attraction by Sands, much like Singapore’s Gardens by the Bay.


Macau’s present non-gaming sights have centered on retail and eating, with some leisure choices corresponding to Melco’s nightclubs, Galaxy’s cinema, Sands’ themed Venetian and Parisian properties and its exhibition enviornment.

But it surely pales compared to Las Vegas, which boasts each day leisure and attracts a world crowd. Greater than 90% of Macau’s guests are from better China, prompting the federal government to require operators to draw overseas vacationers as a part of their new contracts.

New guidelines additionally stipulate that corporations should routinely undergo the federal government the progress of their investment tasks, the worth of their investments and the execution interval.

Elevated regulatory oversight comes as Macau casinos face a lot larger debt ranges versus 2019. Web debt elevated four-fold to $23 billion in 2022 and it could solely peak by finish 2023 at $24 billion, Morgan Stanley mentioned in a December word.

Compounding casinos’ challenges, Macau lacks connectivity with worldwide markets, has dilapidated infrastructure and a scarcity of expert labour, in addition to reputational harm over its COVID administration, executives mentioned.

Macau has few direct flights from potential markets outdoors China, whereas transport inside the metropolis is restricted to maneuver giant teams of individuals round, mentioned David Inexperienced, head of Macau gaming consultancy Newpage.

“There is no indication that I have seen that the government is, or intends to address these weaknesses. Given the serial mismanagement of public works…it leaves concessionaires with a less than optimal host attraction proposition.”

An absence of land additionally hinders additional growth, whereas competitors to carry conferences and exhibitions is rife from cities like Hong Kong and Singapore and inside China itself.

Alidad Tash, who labored as a senior government in Macau’s casinos since 2006 and now runs consultancy 2nt8, mentioned the most important problem for operators was that mainland Chinese language have already got entry to conventions, eating places, exhibits and procuring in their very own cities.

“What they come to Macau primarily for is the one thing that is not legally allowed within China: gambling.” – Reuters

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