May 28, 2022
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Southern Europe grapples with changing face of tourism

Southern Europe grapples with changing face of tourism

CORFU, Greece — It took one electrical energy invoice to crush Dimitris Diavatis’ hopes that his Greek summer season resort might bounce again to its pre-pandemic well being this yr, even with bookings pouring in. 

The quantity was greater than double what he paid this time final yr when the resort was not even open. After two sluggish summers, the irony was not misplaced on him: “We won’t make a profit in a good year,” he stated. “It’ll be eaten up by inflation.” 

Greece — like the opposite tourism-dependent economies on the euro zone’s Mediterranean fringe — is seeing indicators of a much-needed restoration in customer numbers in 2022 after two largely misplaced years. As in Spain, Portugal, and Italy, the sector is a large employer and contributor to state revenues. 

However throughout the area, the pandemic has modified the face of tourism. Accommodations have been already grappling with increased gasoline payments and inflation which an additional vitality worth surge within the wake of Russia’s invasion of Ukraine will solely make worse. 

The dislocation of labor markets brought on by coronavirus illness 2019 (COVID-19) has left entrenched staffing shortages, whereas Italian vacationer officers concede that pandemic-era holidaying — with its emphasis on hygiene, cleanliness and house — is a giant problem for its ageing infrastructure. 

In the meantime, a marketplace for extra modest, small-scale holidays is opening up: In Spain and Portugal, a reluctance amongst many vacationers to journey far is accentuating the development for stays in rural areas in tents, campers, or motorhomes. 

Trade and authorities officers in Greece are forecasting revenues will attain 80–90% of the report seen in 2019, when 33 million vacationers introduced in 18 billion euros in revenues, price a fifth of nationwide output. 

But a bumper season is unlikely to supply a lot reduction to struggling companies which emerged from a decade-long monetary disaster in 2018 solely to have the pandemic deliver world journey to a halt two years later. 

So acute is the issue of hovering heating oil, gasoline, and electrical energy costs that the president of the Greek tourism confederation SETE, Yiannis Retsos, wrote to ministers in January urging them to supply monetary help, saying it was “objectively impossible” for year-round accommodations to the quilt their prices, particularly after the quieter winter months. 

The extremely indebted nations of Europe’s south have been additionally bracing for the European Central Financial institution to take away the stimulus that has stored their borrowing prices down. 

Though the Ukraine struggle has left the rate of interest outlook unsure, the southern fringe nonetheless badly wants its tourism sectors to get again to work given the financial hit the battle is ready to ship. 

Talking a day after the invasion, which Russia calls a “special operation,” Greece’s Mr. Retsos stated it was too early to gauge its influence on the tourism sector. 

Greater than every week into the battle, there was no noticeable enhance in cancellations throughout the area. 

Russian vacationers solely make up a really small proportion of the sector in southern Europe — 2% of revenues in Greece in 2019 and round 1% of nightly resort bookings in Portugal. Turkey — outdoors the European Union — is a extra fashionable vacation spot. 

However with European gasoline costs already at report highs, and this more likely to feed into inflation globally, the priority in nations like Greece is the battle will solely worsen an already bleak outlook, additional crimping company’ spending energy and rising suppliers’ prices. 


Even accommodations that have been shut throughout winter fear they will be unable to shoulder the additional burden, having already agreed costs with tour operators final summer season, stated Babbis Voulgaris, head of the Corfu hoteliers’ affiliation. 

Resort proprietor Mr. Diavatis, who additionally owns a year-round boutique resort and a waterpark advanced on the island, agreed. “This will be a real crisis for us,” he stated. “I won’t say it’s worse than the pandemic because at least we’re open. But we didn’t lose money then. Now we’re heading towards losing money.”

The Greek authorities has spent over 42 billion euros in pandemic help measures since 2020 to maintain companies and households afloat and about 2 billion euros since September to subsidize energy payments by March. For hoteliers, the help doesn’t go far sufficient. 

“In the summer, with the air-conditioners working, the refrigerators, the kitchen, everything — I don’t how when this will end,” stated Costas Merianos, who owns a small family-run resort on Corfu’s Ionian coast. 

Throughout the ocean in Italy, lockdowns and vitality costs have compelled many accommodations to close for good, stated Marina Lalli, president of the Federturismo trade affiliation. 

And whereas Ms. Lalli was hopeful tourism might inch nearer to 2019 ranges this yr, Italy faces the extra drawback of being “a mature tourist destination with mature hotel structures that need to be renewed,” she stated. 

“In the post-COVID era, tourists are even more attentive to quality, they want a guarantee of cleanliness and want to feel safe.” 


Greece stated it was opening its tourism season as early as March 1 this yr to fulfill demand however, like in Italy, Spain, and Portugal, the season won’t start in earnest till the Easter break in April, a litmus check earlier than the very important summer season months. 

Each Greece and Italy are racing to fill job shortages because the pandemic compelled staff overseas for better-paying jobs or into totally different sectors with much less unsure prospects. 

In Greece, the tourism minister even appealed to refugees fleeing Ukraine, providing them residence and work permits to fill 50,000 job gaps in hospitality. 

Demand for Spanish holidays was wanting very sturdy this yr, in line with the vice-president of trade affiliation Exceltur, Jose Luis Zoreda, because of Spain’s excessive vaccination charges and the easing of pandemic restrictions in its large markets, the UK and Germany. 

“There is a strong, accumulated travel appetite in Europe,” Mr. Zoreda stated, forecasting an “explosion” of tourism from Easter onward, but in addition decrease revenue margins on account of inflation and vitality costs. 

Exceltur, nonetheless, additionally discovered vacationers have been looking for a unique expertise. In 2021, campsite leases have been up 19.2%, flat leases have been up by 16%, rural houses by 11%. Lodge utilization fell by 8%, a decline additionally pushed by fewer enterprise journeys. 

In January, new motorhomes and camper vans gross sales have been up 34.1% on an annual foundation, in line with the Spanish Affiliation of the Caravanning Trade and Commerce (ASEICAR). 

“The ‘all-in-one’ holiday model has been left behind,” Yescapa, an internet motorhomes and camper vans rental firm, informed Reuters. 

Nico Aro, who rents out a camper van on the island of Tenerife, says he has not been capable of take pleasure in it himself since he purchased it final March as a result of requests maintain coming in from Italy, France, and Belgium. His greatest drawback is that he can not discover one other one to purchase as a result of they’re in nice demand. 

“I have benefited from the pandemic,” he stated. 

The urge for food for “slower” tourism has additionally grown in Portugal, the place the sector performed a vital function in its restoration from the 2010 debt disaster. Tourism stood at about 15% of GDP in 2019 however fell to eight% in 2020. 

“There’s an increasing number of people looking for places with fewer people,” stated Helder Martins, president of Algarve’s predominant resort affiliation. “I don’t believe that they will return to just wanting the sun and the beach.” 

The centuries-old “schist villages,” constructed from the stone of a mountainous area clad in pine bushes, are roaring again to life after being deserted over time by younger Portuguese looking for work elsewhere. 

“This summer is filling up fast,” stated Sonia Cortes, who owns a small five-room resort within the Janeiro de Cima schist village, the place development staff are rebuilding conventional homes. 

“The beginning of the pandemic was really difficult for those who lived off tourism,” she stated. “[But then] those in bigger cities looked for villages like this one where they could feel safe.” 

There was a 30% enhance within the quantity of night time stays at schist villages from 2019 to 2020–21, stated Bruno Ramos, who works for an company selling tourism there. 

Nonetheless, again in Greece, Merianos, the Corfu resort proprietor, has a extra sober view of the months forward. 

“I’ll be happy if at the end of the season I don’t owe my staff, I don’t owe the state, I don’t owe the energy provider — even if I’m left with 10 euros in my wallet,” he stated. — Karolina Tagaris/Reuters

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